One of the things I like about Pinterest (besides giving you great ideas for everything), is that a pin in there lasts FOREVER.
Contrary to other social networks such as Facebook, Twitter or Instagram where a post has a short lifespan, on Pinterest your pins stay there getting seen, repinned and driving traffic to your website/blog for weeks, months and even years after you pin them.
This all gets enhanced if your pins go viral.
By viral I mean they organically start getting hundreds or thousands of views, repins, and click throughs by many different people.
It means that your pin is popular and seen as a high value piece of content!
It gets what I call the “snow ball effect”, it just keeps getting more views, repins and click throughs as time goes by, without the need of you doing anything else.
But how to get a pin to go viral on Pinterest?
It’s not as hard as it might look like.
To tell you exactly how to do this, I’ll use the example of one of my viral pins:
This pin is from my other website www.thejourneybacktoself.com.
I pined it into Pinterest months ago, it went viral and its stats are just insane:
Source: Pinterest Analytics
And these stats are only from 30 days!
Source: Pinterest Analytics
Here’s the traffic that is sending to my website:
Source: Google Analytics
So what makes this pin so “special” that it went viral like this?
Here’s what you need to do:
1. Know Your Audience
First of all, you need to be very niche on Pinterest and focus 100% on your audience.
You need to know who your target people are, what they like, what they are pining on Pinterest.
I advise you to do some research on Pinterest using your main keywords and see the most popular pins that come up.
How are those pins? What kind of content they have in them? Which colours are they using? What image size the pins have?
Doing this is soooo important. Don’t just guess what your audience likes, actively research it.
I’m not saying this for you to go and copy other popular pins. The purpose is just to get inspiration from them and get you into the mindset of your audience, so you can create your own original pins.
Also, it’s very important to know the lifestyle of your audience. What do they do? How do they live? What do they like?
Pinterest is not just about showing products and/or services, it’s about creating content that caters for people’s lifestyles.
In the case of this viral pin, I knew my audience is people that are into creating the best possible life for them.
Their lifestyle includes mindful living, spirituality, living fully every day. Popular pins around this niche are the ones that cater to all of this.
2. Create Valuable Content
There’s a saying that “content is king” on social media. I agree. King, boss, president, whatever you want to call it. 🙂
It’s VERY important that you create and deliver high valuable content to your audience.
It doesn’t matter what kind of niche, blog, products and/or services you have, you shouls always focus on great content.
Great content is when you are giving some benefit to your audience: solving a problem, giving them good ideas, inspiration, etc.
In the case of this viral pin, what I did was to to give great ideas for living happily and joyful every single day.
As I mentioned before, my audience is into mindful living and open to improve their lives every day.
They’re also people that like to get out of their comfort zones and try new things.
So I’m giving good ideas that they can implement today and feel more joy, delivering high value that way.
So basically depending on your niche and your products/services, create pins that deliver value.
This is not just about showing what you have for sale. It’s about showing the benefits of your products, helping people, connecting and being of service to them.
3. Research Which Type of Content is Popular on Pinterest
You can create many different images and pins for your account, that link to your website.
There are some preferences on Pinterest on the type of pins that perform best.
In the case of this viral pin, I created a Infographic size/type for it.
Infographics go veeeeeeery well on Pinterest, they are vertical (which is the best type of image for Pinterest), they are easy to read and they are fun too.
You can also create quotes, videos, step-by-step tutorials, fun or inspirational images, etc.
Again, do your research using your main keywords and see what comes up on Pinterest.
4. Encourage People To Click Through
When you create a pin you don’t just want views and repins, you want people to actually click through and visit your website or blog, right?
So make sure you include the URL of your website on your pins.
In the case of this viral pin, at the bottom of the pin I added the URL of my website:
This way when the pin gets repined and spread across Pinterest, everyone will always know the original website is linked to.
There’s no rules here, you can add the URL to the top, middle, or bottom. Whatever works best for you and depending on the design of the pin. You can also add your logo.
Another great thing you can do is add a call-to-action in your pin and encourage people to click through to your website.
I didn’t do that in this pin but I did it on another viral pin that is linked to this website carlagadyt.com:
This is also a viral pin on my Pinterest account, in a Infographic size/style, and what I did is I mentioned in the title that it’s 100 catchy blog titles, but I only included 37 on the pin.
I then added a call-to-action at the bottom saying there’s 60 more, and included the URL of the post. Of course it’s also linked to my website so when people click through it will open up a window with the blog post.
Because this pin includes highly valuable content for bloggers or any website that has a blog, it got viral quickly and people are keen to click through and read more.
So, in your pins, encourage people to click through to your website or blog.
5. Add Keywords To Your Description
Pinterest is not a social media platform like Facebook or others. It’s a powerful search engine. So it needs to be treated as such.
This means you need to include keywords in the pin’s description. If you have Rich Pins (as you should), every time you pin from your website it will automatically pull all info.
But, you might want to create specific images for Pinterest that will not go on your website. So on this case, you need to write down the descriptions and include the keywords.
Why you need keywords? For two reasons:
- For Pinterest: When you include keywords you’re telling Pinterest’s algorithm what your pin is all about, so it will increase your chances of the pin being showed to people who are searching on Pinterest for pins with those exact keywords.
It also tells Pinterest what your overall account is, what is your niche. So it will position you further high in their “ranking”, increasing the chances of your pins and boards being recommended to your audience.
That’s why it’s so important to be VERY specific with your overall Pinterest presence.
- For people: If you add the keywords to your pins, people that are searching on Pinterest using those exact keywords, will then be able to find your pins.
Please make sure you don’t just write your keywords in the description. Write a nice paragraph telling people what the pin is all about, or how can they know more.
6. Pin Into Several of Your Boards
You should pin your pins into more than one of your own boards.
You might have a general board just for your products or blog posts, where you first pin your images, but you should also have other boards related to the lifestyle of your audience.
In the case of this viral pin, I created a board named “The Journey Back To Self” where I first pin all blog posts from the blog:
But then I created other boards that are related to my niche, their lifestyle and interests, such as:
- Spiritual Awakening Articles
- The Law of Attraction At Work
- Empaths Awakening Articles
- Magic All Around Us
And then what I do is repining the original pin from my main board into these other boards, so your pin is in more than one place in your profile.
Why you need to do this?
Very often on Pinterest people don’t find entire profiles, they only find one or two of your boards.
And they also will not follow your entire profile, but only follow that one specific board they found.
So it’s key that you have your pins in there, so they are seen. This is especially important of on your other boards you slaos curate/repin content from other profiles.
7. Pin Into Popular Group Boards Related To Your Niche
Last but not least, you need to also repin your original pin into popular group boards. this is called outreach.
So instead of just sitting and waiting for people to find your boards and pins, you’re actually going out of your own profile and increasing your reach and exposure through using these group boards.
There are thousands of group boards on Pinterest in all niches and topics.
I advise you to use the tool PinGroupie to find the best ones for your niche. Of course you want to become a contributor to the most popular ones – the ones that have hundreds or thousands of followers, are active everyday and are being monitored in order to prevent spam or dodgy content in them.
Each group board has their own rules of how to join, so read their descriptions and follow the steps.
I also have several popular group boards on Pinterest and I’m accepting new contributors, so click here to have a look and join in.
Number of followers
Please notice that my Pinterest account “The Journey Back To Self” only currently has 279 followers.
However, it has 296.1k monthly viewers and it’s driving the insane amount of traffic to my website that I previously mention in this article:
Sometimes people are very obsessed with the number of followers – especially if they also have accounts on Facebook or Instagram – and don’t realize that Pinterest is different.
Pinterest is a search engine, so it really doesn’t matter the number of followers you have got in there.
You need to focus your energy and attention on what really matters:
- Creating beautiful visual pins that appeal to your audience and linked to your website
- Delivering high valuable content
- Pining daily and consistently into your boards and group boards
- Add keywords to your boards and pins – have your account optimized
I hope this article is useful to you and you can now go and create your own viral pins and make your Pinterest account a powerful traffic source for your website/blog.
If you have any questions, feel free to drop me an email to firstname.lastname@example.org.
Or if you wish to work with me and up-level your Pinterest presence, click here.
And follow me on Pinterest too! 🙂 – click here for my Pinterest profile.
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