I absolutely ADORE Pinterest!
It is my favourite social media channel for many reasons. It is also one of the less understood platforms for many entrepreneurs and business owners.
The thing is, Pinterest doesn’t work in the same fashion as other social media channels as it is a powerful search engine on its own and drives more sales than any other channel!
If done right, it can drive insane amounts of targeted traffic to your website, get exposure for your products, services or blog posts very quickly and even get you a nice rank on Google for your main keywords.
I’ve been using Pinterest for ages and have helped hundreds of businesses to up-level their presence on this channel.
On my own account, I have at the moment an average of 2,374,195 monthly viewers and 157,103 engaged viewers (people that like and save my pins):
Source: Pinterest Analytics
Pinterest is also my main source of traffic to my website, driving an average of 16,088 visitors:
Source: Google Analytics
This is serious stuff, because all of these viewers and visitors are my targeted audience.
Meaning they are not just random stat numbers, they are actually people that are interested in social media marketing and can become my clients!
Because at the end of the day, that’s what you want for your business, right?
Of course this doesn’t happen overnight and is the result of an investment of time and commitment – done the right way!
Believe me, although I love Pinterest, I do not spend 24/7 in there or on Tailwind for that matter.
I rather invest my time in strategic actions that are fun to me and really work even when I am not on my laptop!
So on this article I would like to share with you my top 5 tips to grow your Pinterest quickly (that are not that obvious):
1. Pin Into Several of Your Boards
Many Pinterest users only pin into one of their boards.
But did you know that most people on Pinterest do not follow entire profiles? Very often they only find and follow one of your boards.
So, it is a (very) good idea to create several boards related to your topics/niche and pin into all of them.
For example, let’s say you have a furniture business and one of your pins is about a sofa you have for sale on your website.
You can have a general store board where you pin this product, but you can also have a board named “Home Decor” where you can also save your pin into, and another one named “Gorgeous Vintage Sofas” (if the sofa is vintage of course lol), and you can also pin into it. And even other ones related to the same niche.
See the idea here? The more boards wtih your pin, the more chances to be found and repined.
2. Create Several Images for the Same Product or Blog Post
Many business owners only pin one single image for one of their products or blog post.
Take it to the next level and create several! You can even create hundreds of images for one single product or blog post!
Taking the example of the sofa above, you can take several different photos of the same sofa, with different accessories, in different houses, with people using it, etc.
Or for blog posts, you can have a main image with the blog post title on your blog, but then you can go on and create hundreds of others and pin them!
I’m not saying to pin them all at the same time though. You need to schedule the different images to be pined during several days, weeks or even months.
You never know when one of them can become viral! And if it does, you can always add that image to your blog post on your website.
This way, instead of having one single image for one product or blog post, you have a hundred different ones pointing to the same page on your website, increasing your chances to be repined, clicked through and turn viral!
3. Join Pinterest Parties
You have heard of group boards and Tailwind Tribes, but have you heard about Pinterest link-ups and parties?
These are created by entrepreneurs and bloggers and you can have a general link-up or one that is specific in a certain niche or topic.
In there you can share your blog posts (you don’t need to be a blogger, you just need to have a blog on your website) and get repined by the other users. In return, you’ll also repin their pins.
Most of these link-ups and parties are monitored so they only accept high quality content and pins.
It is also a great way for you to find amazing content to share!
I have a board on my Pinterest profile that contains many links to parties and link-ups, click here to see it.
4. Share Only High Quality Pins Related to Your Business Niche
You need to obviously share pins from your website or blog, but a big part of growing your Pinterest account is also to curate and share pins from other people.
But, you need to be sharing only high quality and popular pins, so your Pinterest profile gets a good ranking and is recommended to other users.
By high quality I mean great high resolution images and linked to the right place.
You might want to actually click on an image and see where it takes you, before you repin it.
Just to make sure that that image really goes to the blog post it says or to the sales page of that product to buy, and not to some dodgy website or broken link.
Also, it is a good idea to only save pins with many repins. Unfortunately since October 2017 it is not possible to see the number of repins on other people’s pins anymore. But you can still do it through using the tool Tailwind. Click here to know how to do it.
I wouldn’t also recommend that you share pins that are off-topic and have nothing to do with your niche.
Of course you can and should share and pins related to the lifestyle of your audience, but save things that are completely off-topic for your personal profile.
This is because one of the ways Pinterest recommends your profile and pins to other users is by you having an account that has high quality pins and is laser sharp targeted to a specific niche.
5. Get Rich Pins
Rich pins are Pinterest pins that have your website name and icon displayed underneath the pin image, directing users to the pin’s source (you!).
It will also show your logo and a bit more info about the pin, pulled automatically from your website.
It can increase the reach, repin and click through of your pin massively and I strongly recommend all my clients to get it as soon as I start working in their Pinterest accounts!
Also, if you change the price on your products on your website and you have Rich Pins on Pinterest, all your pins will be automatically updated without you having to do nothing! How cool is that!? If you want to know how to set up Rich Pins for your website, click here.
Over To you
That’s it guys! Start implementing these tips today and you’ll see a massive improvement in your Pinterest presence.
And, if you want to have access to Pinterest Analytics, to see your stats just like mine on the image at the top of this page, your account needs to be a business account and you need to verify your website with Pinterest.
And if you wish to work with me and quickly up-level your Pinterest, drop me an email to firstname.lastname@example.org and we’ll take it from there! 🙂