Boosting popular posts in your Facebook page that are targeted to the right audience is a great way to grow your social media presence and get your content in front of the right eyes.
Because having a Facebook page has changed a LOT in the past few years and nowadays just because someone liked your page or are following it doesn’t mean that they are going to see all your posts.
So you might wonder why only a few people liked your posts, and that’s it: the reach doesn’t work like before so boosting some posts might be a great idea.
But did you know that you can take it further and also increase your page likes with one simple step when you boost a post?
Simply by inviting people to like your page!
Not everyone knows this, but when you boost a post, you can invite the people that liked the post to actually like your page as well.
And, because those people already know you and clicked like on your boosted post, chances are they’ll accept your invitation to like your page too.
Don’t just wait and expect that people who clicked like on your paid post will also like your page! With this feature you can actively invite them.
This is a great strategy to increase the likes on your business page.
How do you do it?
So when you boost a page with the “Engagement” goal, you then go and click “Invite” on all people that clicked “Like” on your post.
You click where it says “Invite” on the righ hand side:
It can be a bit time consuming if you have lots of likes, but it works AMAZINGLY well! Many people will accept your invite and will like your page.
And because they already liked one of your posts, chances are they’ll like a lot more of your other content as well.
So this is a great way to get even more value for money when you boost a post. Not only you get post likes, but you get page likes too.
Let me know how it goes if you try this! 🙂