Did you know that Pinterest buyers spend more money and more often than on Facebook or Twitter, and many online consumers make purchases based on recommendations from Pinterest?
Social Media is becoming more and more visual and adding Pinterest to your social media strategy to reach and connect with your audience seems a no-brainer.
Interested in investing on Pinterest Marketing for your business? Here are the 7 Pinterest tips you cannot miss:
1. Have interesting boards
On Pinterest you can create boards on everything you want. Make sure though that they’re relevant to your business but are not limited to it.
So for example if you sell furniture, you can have boards about your products, like “Luxury Dining Tables” or “Living Room Sofas”, but make sure you go a bit further in order to inspire your followers and potential customers.
Create boards around the lifestyle of your targeted audience that brings them value and inspire them.
You can create boards like “Loft Living “, “Interior Design Tricks” or even “Dream Houses”, and create/add images that reflect your targeted customers and inspire them.
You can even have a “Blog Board” where you share all your blog posts. Or an inspirational quotes board related to your industry like “Inspirational Home Quotes”. Inspirational quotes are hot hot hot on Pinterest!
Pinterest is all about helping your followers discover amazing new things and inspire them.
2. Create inspiring pictures of your products
Pinterest is much more than just re pinning other’s pictures.
Create your own amazing and original pictures but in a way that inspire your followers.
So instead of just taking a boring picture of one of your products, consider taking a picture of that product being used where your viewers can actually see the benefit and relate to the use of the product.
Taking the previous example of a business that sells furniture, instead of pinning a picture of a sofa, pin instead a picture of the same sofa in a beautiful living room with other furniture and nice decoration and with someone actually sitting on the sofa, reflecting the lifestyle of your audience, so they can instantly imagine themselves doing the same and giving them and encourage them to actually buy your products.
Always make sure you create and share high quality images.
3. Follow your competitors’ followers
It’s always a good idea to check what your competitors are doing (and not doing) on Pinterest.
Not to steal their ideas but rather to look for things they’re doing great and can inspire you, but also and most importantly, to look for opportunities, things they’re missing out and you can deliver to your followers.
Also it’s a good idea to check who follows them, because they might just be your targeted audience. And follow their followers too, many of them will start following you as well.
4. Share a mix of content
You should pin images from your website and brand? Absolutely. That’s all you should pin about? Absolutely not.
Your Pinterest boards should be a commemoration of things that embody your business and be stylistic representations of your brand, but you should also curate your presence by sharing content that is relevant, amazing, inspiring and shareable, adding value to your followers.
So you should re-pin images that add value and provide a mix of images from your industry, from magazines, influencers, and other inspirational boards.
This shows that you’re not only focused on your brand, but are committed on providing great content to your followers, making them coming back for more and increasing your brand authority.
5. Change the placement of your boards
One very interesting thing you can do on Pinterest is changing the placement of your boards.
So for example if we’re in the middle of the summer and you have a board named “Christmas Recipes”, you might want to drag that board down to the bottom of your page and instead have other boards on top like for example “Summer Recipes”.
When the time arrives, you can bring the Christmas board up and the other one down. So this way anyone that visits your page always sees relevant content at the top.
If you’re running a promotion or have a board with products on sale during a specific amount of time, you might want that board to show at the top as well for that period of time.
6. Join Group Boards
One of the best ways to quickly create exposure for your business and get traffic to your website is by joining Pinterest group boards.
Grup boards are boards that are open to contributors and where several people can pin into them.
There are group boards about every niche and topic on Pinterest. Unfortunately, there isn’t a search feature on Pinterest especifically for group boards, but you can use the tool Pingroupie to find the top group boards on your niche.
Usually on each group board description there are the instructions on how to join. Pleae notice that not all group boards are open to new contributors.
As you grow your Pinterest account, other pinners will find you and naturally invite you to pin into their group boards.
Make sure you only become a contributor of high quality group boards: the ones that have quality pins related to the topic/niche, that have many followers and are monitored (no spam allowed).
I have myself a few group boards where I accept new contributors – click here to know how to join them.
7. Promote your Pinterest presence
You should promote your presence outside of Pinterest, so you tell the world (and your customers) you’re there and happy for them to follow you.
Add the “Pin It” button to your website’s product pages, so your followers can easily share your content. Add the “follow us” Pinterest button on your homepage. You can even have a Pinterest widget on your homepage featuring your latest or trendy pins.
Promote your Pinterest page on your other social media networks like Twitter or Facebook actively asking your followers to follow you there too.
You can choose something fun or engaging that fits a current season, holiday or trend and cross-promote it on your other social media platforms.
Add a Pinterest follow us button on your email shots to your subscribers or add a free Pinterest app to your Facebook account.
If you have a store, put Pinterest promotional content in-store.
These are some free ways to promote Pinterest presence outside Pinterest.